Vendini blog announces Mike Farrow new chief financial officer

Vendini Announces Mike Farrow As New CFO

Mark Tacchi News, Public Relations

Vendini CFO Mike FarrowIt is my pleasure to welcome Mike Farrow as our Chief Financial Officer. He brings over 20 years of finance and strategy experience to the role, including 10 years as a CFO for four San Francisco Bay Area software companies.

Mike was most recently CFO at PipelineRx, a leading telepharmacy software and solutions company based in San Francisco, where he provided strategic guidance on financial integrity, financing, mergers and acquisitions. Prior to joining PipelineRx in 2014, he was CFO of CloudMade, a provider of cloud-based automotive technology and location-enabled mobile applications. During his tenure, Mike played a central role in consistently delivering double-digit annual revenue growth.

Before that, he was CFO of NetShelter Technology Media, an industry-leading vertical advertising platform that was acquired by Ziff Davis in 2013. While at the company, he built a scalable financial strategy that lead to robust growth and profitability. Farrow started his career in the entertainment industry, working for several media companies including Time Warner and Viacom.

Mike believes in the Vendini vision, and will be instrumental in executing on that vision and contributing to the future success of the business. I believe he has the experience, tireless work ethic and dedication necessary to do the job. It also doesn’t hurt that he’s a really cool guy and a pretty amazing guitar player, making him a perfect fit for Vendini.

Welcome to the Vendini family, Mike!


To find out more about Mike and his role at Vendini, check out the press release.