Founded in 1946, Midland Community Theatre remains one of the largest community theatres in the nation. And with only three executive directors in its history and several staff members who have worked there for over 25 years, the original system of operation at Midland Community Theatre seems to be working. And working very well at that. But one necessary change over the years was the theatre’s box office software. All performing arts organizations face unique challenges, and even venues as established as Midland Community Theatre are no exception.
Before Vendini, Midland Community Theatre was using complicated software that was hard to train volunteers on and was not flexible or customizable. It was manual to build and fill events and time consuming to pull sales reports. Vendini gave the theatre an all-in-one, easy to use solution that increased online sales by 35% and let them cut down box office hours by 25 hours per week.
