Each spring, more than 80,000 people come together for four days of music in Wilkesboro, NC to see 100+ artists perform on 13 stages. The festival celebrates Eddy Merle Watson, the son of music legend Doc Watson and over the years, they has welcomed world-renowned artists from Dolly Parton and Willie Nelson to the Avett Brothers. But MerleFest is a music festival with a mission:
The festival serves Wilkes Community College and the state of North Carolina, with more than 70 nonprofits that benefit from being a part of it.Ted Hagaman
And with a continually growing fan base, MerleFest needed a partner to streamline ticketing and operations. This would then give MerleFest more time to focus on a strategy to elevate the festival experience…download the case study to find out how Vendini was able to help MerleFest manage their logistics so they could get strategic about the show.