Music venue owners are faced with the constant challenge of selling out shows. For many, when a show is selling slowly there’s a temptation to unload inventory through third-party ticket discounters. Can these companies help you sell a few more tickets? Sure, but it comes at a price—and it’s not just the price of taking a haircut by selling those tickets at a steep discount. There’s a hidden cost that many venue owners don’t consider. It’s the cost of giving up your fan data.
We put together a little graphic to give you an idea of what kind of revenue you might be missing out on if you’re not hip to your Superfans. If you’d like to learn more about how you can actually use fan data to promote your shows, check out our free webinar, Data: Your Secret Weapon for Selling out Shows.