The truth is that nobody goes into the music business because they love data. But the most successful venues these days are using fan data to market shows more effectively—and at a lower cost—than ever before. Are you? If you’re still relying on ads and posters, it’s time to get hip to the secret power of data.
Formerly the Director of CRM, Ticketing and Membership at House of Blues, Mark Meyerson used data to grow HOB into an internationally recognized franchise. In his 30+ year career, he’s been an executive at industry heavyweights including TicketMaster, Musictoday and AEG Live. He’s now the VP and General Manager of Live Music at Vendini, and he’ll be sharing his insights on how the smart use of data can drive success in the live entertainment business.
In this webinar, you’ll learn:
- How the most successful promoters are using data to sell out shows
- What you can do capture and use fan data to promote your gigs
- The hidden risks of using 3rd party ticketing and discount vendors
