Like many great events, Dublin Irish Festival came from humble beginnings. Now the largest 3-day Irish festival in the world, the gathering began as an after-party to the local Feis — an Irish dance competition that boasts 1,400 registrants. Today, 27 years later, the after-party has grown into the main event, with over 100,000 festival attendees.
Festival Director Alison LeRoy attributes part of the boom to the Riverdance phenomenon in the 90’s, but also admits that they run a top notch festival. “We have a great track record of bringing people back year after year,” says LeRoy. “It definitely speaks to the quality of the festival.” And after 17 years with the festival, the last six of which she spent as Festival Director, Alison has seen the festival grow into what it is today — an event that brings in $8.3 million to Central Ohio.
Dublin Irish Festival set out to find a ticketing solution that offered in-depth reporting. In Vendini, they found a team that not only gave them access to the reports they needed, but a partner that works with them to sell more tickets, shorten lines and get more data than ever.