Every fall for the past 14 years, something very special has been happening in the town of Bristol. With its downtown straddling the Virginia-Tennessee border, the city transforms into the three-day Americana Bluegrass wonderland known as the Bristol Rhythm & Roots Reunion. Organized by the Birthplace of Country Music and known as one of the top festivals in the Southeast, the Bristol Rhythm & Roots Reunion has drawn some of the biggest names in the industry, including Emmylou Harris, Robert Earl Keen and Wilco’s Jeff Tweedy.
As Bristol Rhythm & Roots Reunion grew from six stages and 7,500 guests to 21 stages and more than 50,000 guests, the festival management system needed to scale. Vendini’s all-in-one Festival Solution streamlined management operations, and helped sell 30% more tickets during peak hours. Vendini’s technology offerings also led to faster and easier entry, more robust festivalgoer data and shorter lines.
