When the BET Awards show first debuted back in 2001, it was an instant success. By the end of the decade, it had become one of the most anticipated cultural events in America. BET decided to take advantage of the excitement surrounding the awards and produce an event that connected the brand with its fans not just on tv, but live and in-person. So, in 2012 they debuted the BET Experience.
We sat down with Richard Gay, Executive Vice President of BET Networks, and Stephon Crumbly, Senior Director of Operations for BET, to find out what it takes to deliver an unforgettable fan experience, while also looking out for your sponsors.
To learn more about this year’s BET Experience, check out our blog post about the event.