Putting on a successful music festival is a complex and difficult thing to do. With thousands of festivals worldwide, these events come in all shapes and sizes. Some have 300 attendees and one stage, and others — like the organization that puts on Coachella and Stagecoach — sell almost 500,000 tickets to multi-day, multi-stage festivals.
No matter the size, all festivals have a lot of moving, measurable parts. To put things into perspective, Vendini’s festival customers, on average, have over 1,300 volunteers, 120 vendors for food, beverage and merchandise, 37 sponsors and more than 60 different levels of security credentials. Not only is it critical that each piece of this puzzle is properly managed, but each of these details need to be measured and analyzed as well.
How are you measuring the success of your festival? We’ve put together a list of metrics that enable you to see the big picture by highlighting:
- Marketing and social media metrics to improve your reach and drive repeat festivalgoers
- Sales and RFID metrics to uncover trends and patron details such as demographics, behaviors and interests
- Operational recommendations to help pinpoint gaps in your festival execution.
