Segmentation

Tightly focus your campaigns

With Vendini’s Patron Connect iOS app, you can sort patrons by a variety of criteria including last contact, total household contribution, cumulative ticket sales, star rating, tags and donations so you can focus outreach.

Segment as you like

What good is patron information if you can’t make quick use of it? With Patron Groups you can segment your patrons any way you’d like.

Once your patrons are in a group, you can market to them with email or direct mail campaigns, and much more.

Plus, Patron Groups allows you to automatically add patrons into one or more specified groups when orders are processed for tickets, memberships, and donations. For instance, your organization may want to segment patrons according to the types of events patrons attend (musicals, comedies, baseball, etc.).