It’s a Hard Knock Life in Live Event Management

How to get past common pain points

Vendini Business Tips, Marketing

As a theater owner or live event manager, you probably find yourself often wondering ‘What’s going to be thrown at me next?’. Anyone in the entertainment business has wondered the same thing, and knows the struggle of missing out on the parts of their job they love while trying to do it all on their own. One of the biggest pain points is finding a solution that ties all your core operations functions together, so that you are well organized and not duplicating efforts. Imagine an all-in-one event management solution  that integrates  ticketing, marketing, fundraising, and donations needs. When these activities are out of sync, you spend more time managing your business, rather than the event itself. This could mean lost profits and disappointed patrons.

One of our customers, Rick Blair, co-founder of the Artisan Center Theater in Hurst, TX, went through years of trying different ticket brokers to increase sales, but was put off by the lack of personal attention and high fees. The solutions also weren’t compatible with his other tools, making his day-to-day life far more difficult. “I had separate platforms for ticketing, marketing, website updates, and donor management. None of them talked to each other, and the entire process was a mess.” he said.

What Rick needed was an integrated, all-in-one system that could bring his management and marketing efforts together – that’s when he found out about Vendini.

Through Vendini, Rick’s theater implemented a system that handles VIP alerts and online, mobile and box office ticket sales, along with email, social, and direct marketing. The best part? It made Rick’s life a whole lot easier and allowed him to direct his attention to the more enjoyable parts of his job.

One of Rick’s favorite Vendini features is Patron Connect, which sends Rick and his team a notification when a donor is coming to a show. “When I get the alert, I can rush to my office, write a ‘Thank You’ card, and slip it onto the donor’s seat before they arrive. That has resulted in many new donations because everyone appreciates a personal touch. Patron Connect is one of my most powerful marketing tools.” says Rick.

At Vendini, we strive to make it simpler, faster, and more enjoyable for you to bring the entertainment you love to your patrons. With our live event management software you can create an event, specify dates and times, set pricing and start selling tickets in minutes. This allows  you to get back to the parts of your job you love most while avoiding common pain points.