Put the "Do" In Donations This Season

Vendini Business Tips, Marketing

In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …

Giving the Gift of Gift Cards

Vendini Business Tips, Marketing

In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …

The Freakonomics of Fundraising: Part Two

Katie Nix Business Tips, Fundraising

In part one of this story, we uncovered six surprising discoveries about nonprofit fundraising based on a study by the researchers behind “Freakonomics.” Those included California Symphony’s « Once and Done » fundraiser, the power of suggested donation amounts and personalized appeals, and some counterintuitive …

The Freakonomics of Fundraising: Part One

Katie Nix Business Tips, Fundraising

Over the past two decades, researchers have begun to take a serious interest in nonprofit fundraising. At the forefront of this research are economists from the University of Chicago, who are conducting field experiments to determine which techniques are most successful. This field research is …