If you’re not using Snapchat, you may want to start.
The popular mobile messaging app makes it easy for you to share videos and photos aka snaps with friends, family and even fans. That’s why the app has become such a useful tool for brands. It presents businesses with a unique opportunity to share bite-sized, engaging content with their customers anytime, anywhere.[clickToTweet tweet= »Learn how to make Snapchat geofilters for your events http://ctt.ec/4C78c+ » quote= »Learn how to make Snapchat geofilters for your events »]
The social networking app recently introduced its location-based community geofilters, which are illustrations users can overlay onto their snaps. Anyone can create a community geofilter for free, but if you’re a business, you’ll have to buy an “on demand” geofilter to use for commercial purposes, like promoting an event. The process can be a bit confusing if you haven’t done it before, so we wanted to make it super easy for you. Here are the three things you’ll need to know when creating a custom Snapchat geofilter.
The geofilter illustration you create is a cool frame for users to add to their snaps. It shouldn’t take up the entire mobile device screen. Try to limit your illustration to the top 25% or bottom 25% of the screen and leave the center of the screen free and clear. Once you’ve created the image that you want to use for your filter, you’re ready to submit a web-optimized transparent PNG of your illustration. The width of the image should be 1080 pixels, the height should be 1920 pixels and the size of the file should not exceed 300 KB.
Choose the location for your geofence and set a time. These promotional filters are limited to a specific physical location, aka your geofence. A geofence is basically the geographical boundary you set and should be about a 2-3 block radius around the event venue. When purchasing an on demand filter you’ll have to select a time frame and your filter will only show up during that time span.
Since the app relies on Wi-Fi connection, you’ll want to consider the connectivity at your venue before submitting a geofilter. If the connection isn’t great in your area, you can expand the distance by an extra block or two to improve the likelihood attendee will be able to access your event filter around the venue if they have trouble connecting while inside.
Submit and have your filter reviewed for approval. This part usually takes about one business day, but can take longer. That’s why, it’s best to submit your design a couple of days before your event to be on the safe side. You’ll also want to follow the instructions to ensure your layer complies with Snapchat’s submission guidelines.
While the process may seem daunting at first, these little overlays are well worth the trouble. Not only will you get additional exposure for your event, it can help you expand into new demographics. Over 60% of Snapchat users are 13-34 years old and Millennials account for 7 out of 10 users on the platform. So, if your goal is to engage multiple generations, your strategy should take the social media behavior of these cohorts into consideration. Millennials and generation Z are not only looking for an added layer of engagement and an opportunity to interact with your brand, they expect it.
Want to learn more about how to use Snapchat? Watch this awesome video!
For more tips and tricks, check out our guide for attracting multiple generations to your venue.