These days most ticket buyers are searching for their next event on their mobile devices. While some abandon ship and finish their purchase on a desktop computer, the mobile experience they have before making that move is a huge part of their decision making process when it comes to making a purchase. If your mobile ticketing experience isn’t up to the standard, you could be losing out on sales and other opportunities to generate revenue.
Mobile Ticket Buyers Are Ready for Lift Off… Are You?
This infographic illustrates mobile user behavior while researching and making a ticket purchase. We looked at external data sources and examined mobile usage data from the Vendini platform to provide insights you can use to better understand the mobile buying journey and optimize your mobile ticketing strategy.