It’s not all about Millennials. There, I said it.
These days, there is so much talk about the generation of the moment; you’d think none of the other generations matter. While millennials make up one-fourth of the U.S. population, they are still a small piece of the consumer pie. Baby boomers for example control 70 percent of the nation’s disposable income, and Generation X accounts for about 65 million consumers.
Up-and-coming cohorts are also worth considering since generation Z and Alpha both have a tremendous amount of influence on the way their parents spend their time and money.
Targeting just one generation means you’re missing out on a significant opportunity to expand your audience and build meaningful relationships with patrons of different ages. To engage multiple generations you need to understand them. Particularly, the historic events they lived through and how those experiences shaped their perception. Once you understand where a population came from you can better understand where they’re going, or should I say how to get them to go to your venue.
In this guide, we will take a close look at each cohort to identify some of the unique attributes associated with the populations as well as the cross-gen commonalities they all share. You will learn some of the strategic and tactical steps you can take to successfully engage and attract a multigenerational audience.