Behind the Scenes: The BET Experience

Vendini Member Spotlight, Video

When the BET Awards show first debuted back in 2001, it was an instant success. By the end of the decade, it had become one of the most anticipated cultural events in America. BET decided to take advantage of the excitement surrounding the awards and produce an event that connected the brand with its fans not just on tv, but live and in-person. So, in 2012 they debuted the BET Experience.

Taking place over three days running up to the BET Awards, the BET Experience (aka BETX) is a mini-festival that connects fans with some of the biggest athletes, artists, actors and entertainers in the world. At the heart of the BETX is Fan Fest. Fan Fest features fashion events, the Kicksperience (a sneaker show), Genius Talks (featuring actual geniuses like Issa Rae and Ava Marie DuVernay), live music and even a celebrity basketball game (this year had R&B star Chris Brown and rapper The Game).

BET Experience celebrity basketball Chris Brown The Game

Game Recognizes The Game

One of the best things about Fan Fest is that it’s totally free to the public. Even though the event is free, BET takes its brand very seriously and refuses to deliver a fan experience that’s anything less than perfect. Also, because they work with such major sponsors (this year was brought to you by Coca-Cola, Nissan, AT&T, Courvoisier and Sprite, among others) it’s crucial they deliver the best customer data they can to their partners. Which is why this year, BETX turned to Vendini to partner with them on their ticketing and logistics support for the event.

We sat down with Richard Gay, Executive Vice President of BET Networks, and Stephon Crumbly, Senior Director of Operations for BET, to find out what it takes to deliver an unforgettable fan experience, while also looking out for the sponsors.

The BET Experience Counts on Vendini

BET has been an essential part of American lives since 1980, and BETX represents the latest evolution of the brand. We’re proud to have partnered with the BET Experience to help make the event such a memorable experience.

If you’re in the live events business and would like to learn more about how we can help improve your ticketing, logistics and marketing operations, just let us know. We’d love to hear from you.

Check out some highlights from the 2017 BET Experience.