Leadership Team

We’re working for you!

Our job is to provide you with the highest level of service and deliver outstanding value.
Here are some of the people who are always thinking of ways to improve your experience.

Vendini CEO and founder Mark Tacchi

Mark Tacchi

Founder & CEO

In November of 2001, Mark set up a computer on a card table in Tahoe, CA in between snowboarding sessions, and started building what we know today as Vendini. He can’t act, he can’t dance and he definitely can’t sing — but he can build awesome applications that are easy to use.

Since dropping out of grad school to go work for Steve Jobs, Mark has been passionate about building great products that are lightswitch simple. After he sold his first company, HipBone, he wanted to give back to the performing arts, and the live events industry as a whole.

Mark lives in San Francisco with his wife and two kids, loves supporting local artists and has been known to rock Snoop Dogg socks from time to time.

Vendini CFO Mike Farrow

Mike Farrow

Chief Financial Officer

When he’s not playing Eric Clapton or John Mayer on his guitar, you can find Mike sipping on fine wines and relaxing at home.

As the CFO and head of Finance at Vendini, he directs the implementation of financial planning and strategy. Farrow has over 20 years of experience leading companies to robust growth and profitability, including 10 years as a CFO for four San Francisco Bay Area software companies. Before moving into the tech industry, Mike spent time in the entertainment business working for several media companies, including Time Warner and Viacom.

He holds a BS in Finance from the University of Arizona and an MBA from the Marshall School of Business at USC. Mike’s specialties span all aspects of mobile, software and online advertising, and he possesses deep expertise in financing, mergers and acquisitions.

Vendini CRO Keith Goldberg

Keith Goldberg

Chief Revenue Officer

Ever since he was 12 years old slinging drinking glasses at the flea market, Keith has had a knack for getting the most out of whatever business he’s been in. Keith graduated from The Wharton School at the University of Pennsylvania and has consulted for a myriad of Fortune 500 companies.

Previously serving as the company’s VP of Marketing and Product, Keith now focuses on the entire lifecycle of customers. From lead generation, to sales, to revenue maximization Keith helps Vendini Members sell more tickets.

A guy who can fly a plane just as easily as he could take your money on the poker table or make you the perfect Old Fashioned, Keith works every day to help venues get every last dollar’s worth out of the Vendini system.

Vendini CPO Susan Hollingshead

Susan Hollingshead

Chief People Officer

As Vendini grows, Susan ensures that our culture thrives, providing a rich environment for employee development. When she’s not strengthening Vendini’s commitment to an outstanding customer experience through a skilled and dedicated workforce, Susan can be found hanging with her husband and extended family poolside or anywhere in the world where there’s clear blue water.

Susan previously led the charge at Sungevity, Inc. as Chief Administration and People Officer. Her duties included talent acquisition, organizational development, compensation, benefits, payroll, corporate training and more. During her six years there, she oversaw the company’s growth from 50 people to more than 1000. Prior to that, Susan spent 14 years dedicated to finding solutions to social and environmental issues through the power of business. Susan holds a bachelor of arts in behavioral psychology from Mount Holyoke College.

Vendini CTO Bill Schaefer

William Schaefer

Chief Technical Officer

With over 17 years of experience directing engineering and IT operations, Bill is known for his expertise in leading rapidly growing organizations through innovation challenges. From designing deep analytics systems that allow any information on the Internet to be vetted in near real-time to designing a full suite of online tools to enable Model-Based Engineering for the U.S. Department of Defense, it’s safe to say that Bill loves solving problems. Insanely complex problems at that.

He has a Masters of Science in Electrical Engineering from the University of California, Irvine with a concentration in digital signal processing and control systems, and a Bachelor of Science in Computer Science from California State University, Stanislaus in Turlock, CA.

Along with solving insanely complex problems and keeping the ship afloat, Bill loves gourmet cooking and has been known to make a mean meat chili that, according to him, “even vegans love.”

Vendini CPO Pancrazio Auteri

Pancrazio Auteri

Chief Product Officer

Sound engineer by passion. Addicted to analytics and Post-it planning. Met Internet in the early 90s and couldn’t resist to blend network protocols with multimedia. After pioneering videoconferencing and Internet TV in Europe, his startup brought him to California. He was product director at TiVo, then start-upper again bringing the Netflix magic to everybody with machine learning applied to TV personalization. After winning the CES Innovation Award with the Fing cybersecurity team, Pancrazio joined Vendini as CPO, driving product and engineering.

Sometimes you may find him hacking local ingredients and his mother’s recipes to prepare true Sicilian food.

Vendini VP of Engineering Brian Payne

Brian Payne

VP Engineering

Brian arrived in San Francisco in 1985 to study photography and printmaking at San Francisco Art Institute. While at college, courses in philosophy and symbolic logic kicked his left brain into hyperdrive and ignited a passion for computer science, programming and software development.

In 1996, Brian went to work for a major San Francisco software company to help them out with that mysterious, emerging “internet” thing everyone was talking so much about. With 22 years in the industry, he has focused on delivering rich, immersive, online experiences that leap the divide from possible to magical. You encounter some of his work every time you browse the web.

He lives at the eastern edge of San Francisco’s North Bay district with his husband and three small dogs with big attitudes. He keeps his right brain active with regular projects in music, textiles and photography.

Vendini VP Sales Tyler Bennett

Tyler Bennett

VP Sales

Having previously filled leadership roles in marketing and sales both inside and outside of the arts, Tyler leads member acquisition efforts with an insider understanding of what tools best equip live event professionals. A long time arts advocate, Tyler knew he was destined for the entertainment business as a young boy when he sat in a Broadway theater for the first time and watched Damn Yankees. Since then, he earned a degree in Musical Theatre Performance from California State University, Chico and has been involved in both the business and production worlds of theatre for more than two decades.

Tyler’s passion and expertise extends beyond just the theatre. In the beginning of 2016, he began leading the sales efforts for the launch of the Strategic Business Unit for Live Music. Outside of the office and when he’s not on the stage, Tyler, his wife and their kids can be seen cheering on the Golden State Warriors or in full Orange and Black at a Giants game!

Vendini VP Sales Tyler Bennett

Jillian Owens

VP Customer Success

Having been a Vendini user long before joining the Vendini team in 2014, Jillian is passionate about delivering great experiences to Vendini members. She cut her teeth leading Front-of-House operations for several high-profile New York venues, including Frederick P. Rose Hall, Home of Jazz at Lincoln Center and The Pershing Square Signature Center. Jillian’s unique perspective on the needs of Vendini member organizations translates into a singular devotion to channeling their voice into Vendini’s strategic vision.

While building up her customer service and leadership chops, Jillian pursued a parallel career as a professional dancer. From humble beginnings as a dancing lamb at the California State Fair (age 10) to touring the country in the first Broadway National Tour of Mel Brooks’ Young Frankenstein, the discipline and joy of performing has long been a guiding force in her life.

Vendini VP Marketing

Shannon Everley

VP Marketing

Originally from the Chicago-area, Shannon earned her bachelor of science in marketing with a minor in Spanish at University of Illinois, Urbana-Champaign before landing in San Francisco. Prior to joining the Vendini team she worked with clients in e-commerce, entertainment, real estate, software, and financial services at a top digital performance marketing agency followed by 6 years helping homeowners go solar at Sungevity in the US and Australia. Most recently she was VP of Marketing at fintech start-up, Lenda.

Most weekends you can find her hiking or exploring new corners of San Francisco with her husband and daughter.



Vendini Board of Directors

The Vendini Board of Directors was formed in August 2016, closely following the acceptance of our first-ever round of outside funding. Joining Mark Tacchi, Founder & CEO on the board is George McCulloch, John Taylor and John Rogers. Learn more about our Board of Directors.

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