Below you'll find a list of all posts that have been categorized as “Marketing”
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …
In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …
The holiday season likely means a lot of things for your organization, including giving back to your community, managing gift card sales, thanking your donors and creating holiday promotions to drive sales. In this four-part series, we’ll explore each of these topics to not only …
Changing your ticketing partner is at the very least a hassle and at most disruptive to your business and ticket sales. So, why bother? The only things at stake are your money, reputation and peace of mind. On second thought, the first two are pillars …
Executive Directors running performing arts organizations are faced with a variety of challenges every day. From curating programming, to staffing the box office, to paying the electrical bills, it seems like a day’s work is never done. Thankfully, once your website is online, you don’t …
People working in live music publicity know that the difference between success and failure depends on how effectively they market their shows. Social media marketing is crucial, as is maintaining your website and keeping all your listings up to date. Email marketing—cultivating lists of fans …
Formerly known as the International Music Festival Conference, the XLIVE Conference is the premier event for leaders in the festival industry. And as the industry continues to grow and evolve, so has the conference. This year, XLIVE went through a major rebranding in order to …
With the rise of social media and mobile technology, patrons have come to expect a personalized and connected event experience. Delivering that experience isn’t easy. It requires a patron management strategy that keeps patrons engaged during and after your live event. The key to keeping …
Now that festival season has wrapped, it’s time to start thinking ahead. If you’re like most festival organizers, keeping your patrons engaged is probably one of your top priorities. It’s a lot easier to do during a live event, but after the festival is over, …
