Below you'll find a list of all posts that have been categorized as “Marketing”
Their story The Firehouse Theatre is a non-profit community theatre in Farmers Branch, Texas, that produces plays, musicals, and children’s programming. The organization’s name comes from its venue: the 161-seat theatre is housed within a historic fire station. Their goal With several playhouses in the …
Their story Musical Theater Heritage (MTH) is a professional theater company in Kansas City, Mo., that produces musicals, cabarets, and original revues. They’re growing quickly, from approximately 16,000 patrons a few years ago to more than 40,000 patrons in 2018. The non-profit organization employs seven …
Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. You should consider complementing your social media listings with tried-and-true email marketing campaigns, which remain one of the most effective and …
As a theater owner or live event manager, you probably find yourself often wondering ‘What’s going to be thrown at me next?’. Anyone in the entertainment business has wondered the same thing, and knows the struggle of missing out on the parts of their job …
As the “buy local” movement continues to gain traction, more consumers are doing their part to support their communities’ home-grown businesses. In fact, local businesses generate 70% more local economic activity per square foot than big-box chains, a sign that consumers are choosing unique, personalized …
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …
In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …
The holiday season likely means a lot of things for your organization, including giving back to your community, managing gift card sales, thanking your donors and creating holiday promotions to drive sales. In this four-part series, we’ll explore each of these topics to not only …
Changing your ticketing partner is at the very least a hassle and at most disruptive to your business and ticket sales. So, why bother? The only things at stake are your money, reputation and peace of mind. On second thought, the first two are pillars …
