Make the most of donations this holiday season

Put the “Do” In Donations This Season

Rebecca Tsui Business Tips, Marketing

In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …

Making this season bright gift cards

Giving the Gift of Gift Cards

Rebecca Tsui Business Tips, Marketing

In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …

Live music publicity tips from NYC Publicist Leslie Hermelin

Advice from the Pros: Live Music Publicity 101

Veteran NYC Publicist Leslie Hermelin Shares Her PR Tips for Music Venues

Anthony Gordon Business Tips, Marketing, Music, Public Relations

People working in live music publicity know that the difference between success and failure depends on how effectively they market their shows. Social media marketing is crucial, as is maintaining your website and keeping all your listings up to date. Email marketing—cultivating lists of fans …