Below you'll find a list of all posts that have been categorized as “Marketing”
Changing your ticketing partner is at the very least a hassle and at most disruptive to your business and ticket sales. So, why bother? The only things at stake are your money, reputation and peace of mind. On second thought, the first two are pillars …
Executive Directors running performing arts organizations are faced with a variety of challenges every day. From curating programming, to staffing the box office, to paying the electrical bills, it seems like a day’s work is never done. Thankfully, once your website is online, you don’t …
People working in live music publicity know that the difference between success and failure depends on how effectively they market their shows. Social media marketing is crucial, as is maintaining your website and keeping all your listings up to date. Email marketing—cultivating lists of fans …
Formerly known as the International Music Festival Conference, the XLIVE Conference is the premier event for leaders in the festival industry. And as the industry continues to grow and evolve, so has the conference. This year, XLIVE went through a major rebranding in order to …
With the rise of social media and mobile technology, patrons have come to expect a personalized and connected event experience. Delivering that experience isn’t easy. It requires a patron management strategy that keeps patrons engaged during and after your live event. The key to keeping …
Now that festival season has wrapped, it’s time to start thinking ahead. If you’re like most festival organizers, keeping your patrons engaged is probably one of your top priorities. It’s a lot easier to do during a live event, but after the festival is over, …
Let’s face it: everyone is on Facebook. Nearly 2 billion users are active on the platform each month. The social network has seen fierce competition lately, most notably from Snapchat, but Facebook still remains one of the primary drivers of website traffic outside of organic …
That’s it, the party is over. We just reached the tipping point of event sponsorship. Companies no longer believe in throwing budgets at the promise of exposure. What will smart event professionals do to fund their event in the future? For decades we have sold …
If you’re not using Snapchat, you may want to start. The popular mobile messaging app makes it easy for you to share videos and photos aka snaps with friends, family and even fans. That’s why the app has become such a useful tool for brands. …
As a seasoned festival attendee, I feel like I can easily tell when a festival could have been orchestrated better. While this was only my second time attending, there was something very different about the vibe of Bonnaroo Music and Arts Festival this year. The …
