The Unique Challenges of Marketing a Tour

Vendini Marketing

Putting together any marketing plan has its challenges but devising a marketing strategy for a tour has an added layer of complexity as you try to attract both locals and tourists. In order to do this successfully, you have to develop a distinct marketing plan …

Firehouse Theatre Member Spotlight - Vendini

Member Spotlight: Firehouse Theatre

Leveraging Their Brand to Stand Out from the Crowd

Vendini Marketing, Member Spotlight

Their story The Firehouse Theatre is a non-profit community theatre in Farmers Branch, Texas, that produces plays, musicals, and children’s programming. The organization’s name comes from its venue: the 161-seat theatre is housed within a historic fire station. Their goal With several playhouses in the …


Member Spotlight: Musical Theater Heritage

Using Styles to Get a Consistent Look

Vendini Marketing, Member Spotlight

Their story Musical Theater Heritage (MTH) is a professional theater company in Kansas City, Mo., that produces musicals, cabarets, and original revues. They’re growing quickly, from approximately 16,000 patrons a few years ago to more than 40,000 patrons in 2018. The non-profit organization employs seven …

It’s a Hard Knock Life in Live Event Management

How to get past common pain points

Vendini Business Tips, Marketing

As a theater owner or live event manager, you probably find yourself often wondering ‘What’s going to be thrown at me next?’. Anyone in the entertainment business has wondered the same thing, and knows the struggle of missing out on the parts of their job …

Make the most of donations this holiday season

Put the “Do” In Donations This Season

Vendini Business Tips, Marketing

In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …