Putting together any marketing plan has its challenges but devising a marketing strategy for a tour has an added layer of complexity as you try to attract both locals and tourists. In order to do this successfully, you have to develop a distinct marketing plan …
Three Tips to Make your Festival Pop
Whether you are hosting an art festival, food festival or beer festival, chances are you’re probably used to seeing some of the same customers every year. With so many new festivals popping up and competition fierce, finding new ways to spice up your event is …
2018 Vendini Year in Review
Happy New Year! 2018 was an exciting year at Vendini: We released six brand-new features! We’re really proud of these new tools because they’re already helping our members better market their events and grow their businesses. With product development focused on putting our members first, …
Member Spotlight: Firehouse Theatre
Leveraging Their Brand to Stand Out from the Crowd
Their story The Firehouse Theatre is a non-profit community theatre in Farmers Branch, Texas, that produces plays, musicals, and children’s programming. The organization’s name comes from its venue: the 161-seat theatre is housed within a historic fire station. Their goal With several playhouses in the …
Member Spotlight: Musical Theater Heritage
Using Styles to Get a Consistent Look
Their story Musical Theater Heritage (MTH) is a professional theater company in Kansas City, Mo., that produces musicals, cabarets, and original revues. They’re growing quickly, from approximately 16,000 patrons a few years ago to more than 40,000 patrons in 2018. The non-profit organization employs seven …
Don’t Be a Facebook in the Crowd. Use Email Marketing to Stand Out.
Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. You should consider complementing your social media listings with tried-and-true email marketing campaigns, which remain one of the most effective and …
It’s a Hard Knock Life in Live Event Management
How to get past common pain points
As a theater owner or live event manager, you probably find yourself often wondering ‘What’s going to be thrown at me next?’. Anyone in the entertainment business has wondered the same thing, and knows the struggle of missing out on the parts of their job …
Making the Most of “Buy Local” With Smart Technology Choices
As the “buy local” movement continues to gain traction, more consumers are doing their part to support their communities’ home-grown businesses. In fact, local businesses generate 70% more local economic activity per square foot than big-box chains, a sign that consumers are choosing unique, personalized …
Make the Most of Holiday Marketing this Season
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
Put the "Do" In Donations This Season
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …