Freakonomics of Fundraising Part Two

The Freakonomics of Fundraising: Part Two

Katie Nix Business Tips, Fundraising

In part one of this story, we uncovered six surprising discoveries about nonprofit fundraising based on a study by the researchers behind “Freakonomics.” Those included California Symphony’s “Once and Done” fundraiser, the power of suggested donation amounts and personalized appeals, and some counterintuitive revelations on …

Freakonomics of Fundraising Part One

The Freakonomics of Fundraising: Part One

Katie Nix Business Tips, Fundraising

Over the past two decades, researchers have begun to take a serious interest in nonprofit fundraising. At the forefront of this research are economists from the University of Chicago, who are conducting field experiments to determine which techniques are most successful. This field research is …