Freakonomics of Fundraising Part Two

The Freakonomics of Fundraising: Part Two

Katie Nix Business Tips, Fundraising

In part one of this story, we uncovered six surprising discoveries about nonprofit fundraising based on a study by the researchers behind “Freakonomics.” Those included California Symphony’s “Once and Done” fundraiser, the power of suggested donation amounts and personalized appeals, and some counterintuitive revelations on …

Freakonomics of Fundraising Part One

The Freakonomics of Fundraising: Part One

Katie Nix Business Tips, Fundraising

Over the past two decades, researchers have begun to take a serious interest in nonprofit fundraising. At the forefront of this research are economists from the University of Chicago, who are conducting field experiments to determine which techniques are most successful. This field research is …

Live music publicity tips from NYC Publicist Leslie Hermelin

Advice From the Pros: Live Music Publicity 101

Veteran NYC Publicist Leslie Hermelin Shares Her PR Tips for Music Venues

Anthony Gordon Business Tips, Marketing, Music, Public Relations

People working in live music publicity know that the difference between success and failure depends on how effectively they market their shows. Social media marketing is crucial, as is maintaining your website and keeping all your listings up to date. Email marketing—cultivating lists of fans …