Below you'll find a list of all posts that have been categorized as “Business Tips”
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …
In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …
The holiday season likely means a lot of things for your organization, including giving back to your community, managing gift card sales, thanking your donors and creating holiday promotions to drive sales. In this four-part series, we’ll explore each of these topics to not only …
Music venue owners are faced with the constant challenge of selling out shows. For many, when a show is selling slowly there’s a temptation to unload inventory through third-party ticket discounters. Can these companies help you sell a few more tickets? Sure, but it comes …
In part one of this story, we uncovered six surprising discoveries about nonprofit fundraising based on a study by the researchers behind “Freakonomics.” Those included California Symphony’s “Once and Done” fundraiser, the power of suggested donation amounts and personalized appeals, and some counterintuitive revelations on …
Over the past two decades, researchers have begun to take a serious interest in nonprofit fundraising. At the forefront of this research are economists from the University of Chicago, who are conducting field experiments to determine which techniques are most successful. This field research is …
Executive Directors running performing arts organizations are faced with a variety of challenges every day. From curating programming, to staffing the box office, to paying the electrical bills, it seems like a day’s work is never done. Thankfully, once your website is online, you don’t …
It’s universally accepted that Rule #1 of showbiz is, “the show must go on.” Which means that Rule #2 is, “if the show can’t go on, you better handle it properly before your audience turns into an angry mob.” For theater and venue owners, it’s …
People working in live music publicity know that the difference between success and failure depends on how effectively they market their shows. Social media marketing is crucial, as is maintaining your website and keeping all your listings up to date. Email marketing—cultivating lists of fans …
