The debate is on: is it too soon to talk about the holidays or not early enough? When it comes to seasonal fundraising, now is the time to put the finishing touches on your campaign to get the most out of the days leading up …
Don’t Be a Facebook in the Crowd. Use Email Marketing to Stand Out.
Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. You should consider complementing your social media listings with tried-and-true email marketing campaigns, which remain one of the most effective and …
From Chorus Girl to Customer Advocate: Vendini’s Jillian Owens Shares Her Vision
When your business is taking the pain out of managing live events, it helps to have people on the team who have lived that pain personally. The Vendini team brings a wealth of artists and arts management expertise to everything we do, from customer service …
It’s a Hard Knock Life in Live Event Management
How to get past common pain points
As a theater owner or live event manager, you probably find yourself often wondering ‘What’s going to be thrown at me next?’. Anyone in the entertainment business has wondered the same thing, and knows the struggle of missing out on the parts of their job …
Making the Most of “Buy Local” With Smart Technology Choices
As the “buy local” movement continues to gain traction, more consumers are doing their part to support their communities’ home-grown businesses. In fact, local businesses generate 70% more local economic activity per square foot than big-box chains, a sign that consumers are choosing unique, personalized …
Make the Most of Holiday Marketing this Season
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
Put the "Do" In Donations This Season
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …
Giving the Gift of Gift Cards
In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …
How to Make This Season Bright by Giving Back
The holiday season likely means a lot of things for your organization, including giving back to your community, managing gift card sales, thanking your donors and creating holiday promotions to drive sales. In this four-part series, we’ll explore each of these topics to not only …
Behind the Scenes: The BET Experience
When the BET Awards show first debuted back in 2001, it was an instant success. By the end of the decade, it had become one of the most anticipated cultural events in America. BET decided to take advantage of the excitement surrounding the awards and produce an …
