Bruce Springsteen SXSW 2012

Thoughts on SXSW 2012

Vendini Uncategorized

I hung onto every word of Bruce Springsteen’s soul-stirring speech at the South By Southwest festival last month, and left feeling like I could rock the world — at least my part of it.

Springsteen’s humble and sometimes irreverent look back at his career reminded the thousands of musicians packed inside the Austin Convention Center that hard work and passion is what it’s all about, whether you’re a musician or a regular guy like me “rocking” a pretty great ticketing company.

“The purity of human expression and experience is not confined to guitars, to tubes, to turntables, to microchips,” said Springsteen. “There is no right way, no pure way, of doing. There is just doing.”

Listen to the entire keynote here.

Everybody wants to be a musician, Springsteen said, but it’s more than just writing a song — it’s about honing your craft in front of fans in live performances. That’s what I feel we’ve done here at Vendini. For the past decade, we’ve taken our passion for the latest technology, mixed it with a continual riff of fresh innovation, and helped promoters sell millions of tickets in the process.

Besides seeing a rock legend, attending SXSW was a highlight for me because it brought what we do here at Vendini behind the scenes to life — connecting fans to their favorite events and bands. We’re like a virtual SXSW festival. Through our social media integration, fans can see, on Facebook for example, what shows their friends are seeing, and find out their reviews of the event.

Next year we are looking forward to hearing a buzz from fans at SXSW about the new mobile technology Vendini will be rolling out later this year that we feel certain will be a game changer for concert ticketing.

All of it makes me feel, dare I say it, like a rock star.

Keith