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As the “buy local” movement continues to gain traction, more consumers are doing their part to support their communities’ home-grown businesses. In fact, local businesses generate 70% more local economic activity per square foot than big-box chains, a sign that consumers are choosing unique, personalized …
This time of year, people are flooded with promotional messaging and choices, but where consumers are more inclined to spend. In this final installment of How to Make the Season Bright, we will provide ideas on how to market your holiday event while helping your …
In part one of this series, we explored nine different ways that your organization can give back to your community. Part two discussed best practices for gift card sales—from creating an easy buyer journey to having a solid marketing plan. Today, we’ll focus on donations …
In part one of this series, we explored nine different ways that your organization can give back to your community. We also looked at how some Vendini members give back to their communities, from the Mystic Theatre opening as a soup kitchen to feed those …
The holiday season likely means a lot of things for your organization, including giving back to your community, managing gift card sales, thanking your donors and creating holiday promotions to drive sales. In this four-part series, we’ll explore each of these topics to not only …
When the BET Awards show first debuted back in 2001, it was an instant success. By the end of the decade, it had become one of the most anticipated cultural events in America. BET decided to take advantage of the excitement surrounding the awards and produce an …
As the sun sets on Nashville, Camp Vendini 2017 comes to a close. As with all summer camps, the last day can be bittersweet. Sure, we all missed sleeping in our own beds and it’s nice to return to the familiar comforts of home. But …
We just wrapped up day one of Camp Vendini 2017 and it’s been an absolute blast. In case you’re not hip to it, Camp Vendini is the event we put on every year bringing together the best and brightest minds in ticketing and live entertainment …
Live event organizations are constantly faced with the challenge of how to develop and grow their audience. To do this, it’s crucial for them to be welcoming and accessible for all. Some patrons and fans are overlooked during the planning process. This can result in …
In the past, marketing live performances to ticket buyers was more of an art than a science. But in today’s world, we now have the tools and data to help you flip that equation around. Join Vendini’s Product Marketing Manager Kathryn Hunt as she shares …
