The Unique Challenges of Marketing a Tour

Vendini Marketing

Putting together any marketing plan has its challenges but devising a marketing strategy for a tour has an added layer of complexity as you try to attract both locals and tourists. In order to do this successfully, you have to develop a distinct marketing plan …

Firehouse Theatre Member Spotlight - Vendini

Member Spotlight: Firehouse Theatre

Leveraging Their Brand to Stand Out from the Crowd

Vendini Marketing, Member Spotlight

Their story The Firehouse Theatre is a non-profit community theatre in Farmers Branch, Texas, that produces plays, musicals, and children’s programming. The organization’s name comes from its venue: the 161-seat theatre is housed within a historic fire station. Their goal With several playhouses in the …


Member Spotlight: Musical Theater Heritage

Using Styles to Get a Consistent Look

Vendini Marketing, Member Spotlight

Their story Musical Theater Heritage (MTH) is a professional theater company in Kansas City, Mo., that produces musicals, cabarets, and original revues. They’re growing quickly, from approximately 16,000 patrons a few years ago to more than 40,000 patrons in 2018. The non-profit organization employs seven …