Putting together any marketing plan has its challenges but devising a marketing strategy for a tour has an added layer of complexity as you try to attract both locals and tourists. In order to do this successfully, you have to develop a distinct marketing plan …
From Sports to Performing Arts, Vendini’s Karla Ortiz Shares Her Story
Vendini’s Karla Ortiz has always been a team player. She played four years of NCAA volleyball at Nova Southeastern University in Fort Lauderdale on a full athletic scholarship and has since brought her experience on the court to directing the shots in Vendini’s Miami, FL …
Three Tips to Make your Festival Pop
Whether you are hosting an art festival, food festival or beer festival, chances are you’re probably used to seeing some of the same customers every year. With so many new festivals popping up and competition fierce, finding new ways to spice up your event is …
Make Your Venue a Valentine’s Day Destination
Roses and chocolate are everywhere and your patrons are officially on the lookout for Valentine’s Day date ideas. You might think that this holiday is all about a romantic dinner but it doesn’t have to stop there. Events can be the unsung hero for any …
From International Acts to Vendini, Behind the Scenes with Stéphane McGarry
By now, it’s no secret that Vendini employees have a passion for the arts and the development and innovation of our product. Employees located all over North America have helped us expand and reach new heights. In the past decade, we’ve further established our presence …
2018 Vendini Year in Review
Happy New Year! 2018 was an exciting year at Vendini: We released six brand-new features! We’re really proud of these new tools because they’re already helping our members better market their events and grow their businesses. With product development focused on putting our members first, …
Member Spotlight: Firehouse Theatre
Leveraging Their Brand to Stand Out from the Crowd
Their story The Firehouse Theatre is a non-profit community theatre in Farmers Branch, Texas, that produces plays, musicals, and children’s programming. The organization’s name comes from its venue: the 161-seat theatre is housed within a historic fire station. Their goal With several playhouses in the …
Member Spotlight: Musical Theater Heritage
Using Styles to Get a Consistent Look
Their story Musical Theater Heritage (MTH) is a professional theater company in Kansas City, Mo., that produces musicals, cabarets, and original revues. They’re growing quickly, from approximately 16,000 patrons a few years ago to more than 40,000 patrons in 2018. The non-profit organization employs seven …
Don’t Be a Facebook in the Crowd. Use Email Marketing to Stand Out.
Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. You should consider complementing your social media listings with tried-and-true email marketing campaigns, which remain one of the most effective and …
From Chorus Girl to Customer Advocate: Vendini’s Jillian Owens Shares Her Vision
When your business is taking the pain out of managing live events, it helps to have people on the team who have lived that pain personally. The Vendini team brings a wealth of artists and arts management expertise to everything we do, from customer service …